Side-ads-removed-from-Google-300x169

No more side ads on Google?

Side ads removed from Google

Is the Search Engine Results Page (SERP) evolving for the good or bad? Google just recently stopped showing side ads that we were used to seeing and instead placed ads towards the bottom of them page. So now all your organic results are sandwiched between ads.

Screen Shot 2016-03-10 at 1.15.58 PMThey seem to only be focusing on top and bottom real estate of the SERP and it will sure be interesting to see how this will affect the performance of ads overall. I can see it going either way but one thing is for sure; the competitiveness for those top 4 spots will be incredibly tough since those are the only ads above the fold easily viewable and accessible to the user without doing any scrolling. Before this change your ad could easily be seen at rank 4~7 although rank 1-3 where the desired spots. With this change I’m 100% certain we will start seeing the quality of ads shoot through the roof and they will be more specific and relevant to the user. Advertisers will be forced to fight for those 4 exclusive spots all bidding for your click and hoping for a high CTR. We can’t really forget about the ads on the bottom of the page but no ambitious advertiser would be satisfied unless they are at the top.

Personally, I think this could be linked to the high use of searches done through mobile. Although mobile has their strict guidelines for showing ads and is different from a browser search, mobile is accounted for over half of Google’s searches. We as users tend to search and strictly scroll up and down on our phones to view our results and never really scroll horizontally. We were actually never really given the option to scroll horizontally on our mobile phones to begin with. Since the mobile market is only continuing to grow I see this as a strategic move from Google to adapt to the changes us users are experiencing and make it one fluid interface regardless of what platform you are on. We will have to wait and see how this will affect ad performance and competitiveness in the market.

Here at Netfinity we strive to have our ads rank between 1-3 so they are getting all the exposure they need with the most relevancy. Feel free to contact us for a free evaluation.

The post No more side ads on Google? appeared first on NFY Interactive, Inc..

NFY Interactive, Inc.

The-Perfect-content-product-•-6

The Perfect Content Product

• The Perfect content product • (6)

There’s a lot to consider when creating an effective content marketing strategy. There are literally thousands of resources out there that contain millions of different opinions on what might be the best path to marketing success. Serial entrepreneur Jason Calacanis often talks about the qualities that, in his opinion, describe the perfect content product: real-time, fact-driven, visual, efficient, and curated.

Real-Time Marketing

Every couple of years there seems to a new marketing darling, innovated by big brands, that will change the face of marketing forever. Today’s belle of the ball is real-time marketing. The definition of “real-time marketing” seems to be similar across the board amongst the major marketing media outlets, big brands, and the agencies that serve them both.

In short, they portray real-time marketing as the practice of brands engaging their audience via content, advertising, and product placement that is relevant to a specific current event or cultural happening. The content is most often in the form of a “meme” or graphic advertisement shared through social media channels. Some brands have had great success with their real-time marketing efforts, with thousands of consumers sharing their content. While others are missing the boat.

Fact-driven

Today’s leading brands use data in a variety of ways. Regardless of the point of view you express, the content you develop must be based on fact. Just like in grade school, when we had to cite the sources we used in our history reports, leveraging credible statistics and information is essential to creating authoritative, meaningful content.

Several of today’s top brands are already using data to improve their content marketing strategy and customer conversations in ways that go beyond the checkout experience on their eCommerce sites. They’re using customer information to strengthen the service side of their operations, as well as to optimize the content marketing they publish to their owned media properties (e.g., blogs, microsites, and social media).

When you look at data, you may discover that you cater to dozens of unique buyers. Because it’s no longer sufficient to just focus on age, gender, and income bracket when developing buyer personas, cast a wider net and evaluate information such as purchasing patterns, in-store visits, and local-based information to identify topics and areas of interest for your audience.

Visual

In late 2011, Skyword, a content marketing platform, performed an analysis on all of its content and found that blog posts and articles that included images performed 94 percent better than those without images in the same category. Why does this happen? According to research conducted by 3M, 90 percent of transmitted information in the human brain is visual in nature, and visual content gets processed 60,000 times faster than the written word.

Picture1

Image Via Skyward.com

So the visual design is critical, even in text-based content, and should be a part of every one of your content marketing efforts.

Efficient

Marketers have a tremendous opportunity to save money by improving their efficiency. If you cannot articulate a purpose for your content marketing, then you need to stop – it will be a huge waste of time, and maybe money. You need to define what you want your content marketing to achieve for your business.

While you don’t have to put a specific number on anything at this point (e.g., # of new customers), think in terms of spreading your brand, getting more traffic, such as click-throughs to download an e-guide or view a webinar or a sign-up for your email newsletter. All of these things allow you to start a conversation, and that’s where all sales really begin.

Curated

In simple terms, the process of content curation is the act of sorting through large amounts of content on the web and presenting the best posts in a meaningful and organized way.

In other words, content curation is very different from content marketing. Content curation doesn’t include creating new content; it’s the act of discovering, compiling, and sharing existing content with your online followers. Content curation is becoming an important tactic for any marketing department to maintain a successful online presence. Not only that, but content curation allows you to provide extra value to your brand’s audience and customers, which is key to building those lasting relationships with loyal fans.

Remember, content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing the consumers behavior. It is an ongoing process — not a “one-and-done” campaign. Make sure your content marketing operations include elements of the above five points so that your readers will actually engage in the content you spend so much time producing.

Here at Netfinity, we ensure the right information and content is being delivered to the right audiences, at the right time, feel free to contact us for a free evaluation.

The post The Perfect Content Product appeared first on NFY Interactive, Inc..

NFY Interactive, Inc.

The-300x169

Split Testing

The

Having success through AdWords requires a lot of moving parts that we constantly need to be on top of. One of those key things is our ad creative, which we are always testing and seeing which one works best compared to others.

What is Split testing?

Without overcomplicating it, split testing is simply the testing of various ads against each other to see which ad produces the best results. Once you find a clear winner you repeat the process until you’ve reached the highest potential for your ad whether it be the highest CTR, conversions, clicks, etc. Google has its own process where it will rotate multiple ads simultaneously only showing the best performing ads to people who are searching for your keyword. For this reason it is best practice to always have two or more ads running at the same time.

Here at NFY Interactive we like to split test our ads using different variations in the ad creative. Some of those are; price, feature, brand or fear. Based on the type of business you are advertising different themes are better suited than others. For example, if you are selling insurance policies a fear theme might go along with that as it shows that it’s really urgent and necessary to have. Now if we used that same theme for a nice shiny new iPhone we wouldn’t have the same results. For something like the iPhone I’d be super heavy on the features such as “Fast A8 Chip” (or whatever chip they’re on by now A9, 10, 11) this shows what the phone can do. But being Apple they are fine just using any heavily branded creative to have a successful ad.

NFY Interactive is a full service Marketing and Web Development Agency based in Chula Vista, CA. We provide PPC Management services paired with strategic goal setting and ROI focused results. If you are considering an Agency, contact us for a free evaluation.

The post Split Testing appeared first on NFY Interactive, Inc..

NFY Interactive, Inc.