Social Media is an ever changing world. It seems like everyone has a “friend” who is working on a new “game-changing” social platform. But as a business how do you determine where you should spend your time? How do you know where to put your effort, or staff members, time and advertising dollars to work? Strategy!
In construction there is a phrase my dad used to tell me all the time, “measure twice, cut once.”
Implying you need to take your time to make sure your assumption is correct before you move to action. The same is true in marketing and advertising, spend time really figuring out where your target audience is at.
Selling natural supplements to old people? They probably aren’t on Periscope or using Facebook live. They still have an old @aol.com email address and are afraid of the big, scary, interwebs. They are on Facebook though; data shows that the 50+ demographic is getting more involved in social media. So use ads for desktop to target this audience, segmenting your targeting by age, and health concerns.
Are you a business that is more service based, providing Freight Logistics? Twitter, Facebook and LinkedIn are platforms you could use. Depending on the amount of investment you want to put forward maybe you do all three, there are pros and cons to each, which I will save for another post, but look into the demographics of your users and target audience, plan of putting aside time to put together a Marketing Roadmap before you go spend money. It is well worth the time and investment.
Most businesses exercise the “Ready, shoot, aim” approach when it comes to their marketing, where they realize that the money they spent could have been used more efficiently and been more profitable had they spent the time to use some “Strategery” before going into the market. Give us a shout if you need some help in this area, because like I said, the investment is well worth it!
BTW – Thanks Grandma for liking all my photos on Facebook!