For many small business owners, managing and syncing all their information on Google+ and Google+ Local was becoming redundant and time-consuming. Google’s response to this is Google My Business. So, what exactly is Google My Business? It’s a centralized place to manage your business across all of Google.
How does it Help?
Google My Business allows you to multiply the chance for a user to find you and get your information whether he is in Google Search or Google Maps or Google +. It ensures that your information is everywhere, so whether a potential customer is doing a web search or “seeing what’s nearby” on Google Maps, they’ll be able to find you. Check out the example below of a Realty company we manage located in Scottsdale. It clearly maintains their Google My Business Account with photos, contact information, and hours of availability.
Computer, smartphone, tablet? Clients can also be on any device, and Google My Business will have you covered. It also means that any time you need to update your information — say you want to add a phone number, or you’ve changed your hours — you only need to do it in one place to update all things. If you live and die by your web traffic, you want to make sure that what Google shows is right! You can even add a virtual tour of your business so new clients and customers can really check you out!
Why is is so important for SEO?
When you establish a presence on Google My Business you have the ideal platform for gathering customer reviews and ranking higher in Google SERPS – all organically. The more positive customer reviews your business receives, the better your company’s SEO rankings get and the more visibility your business will gain.
Optimizing Google My Business
Much like the content on your website and blog, the information you use for Google My Business can be optimized. By keeping the information consistent across this page, as well as on other third party directory listings, your site will be recognized as an even more reputable business, which will pay off in terms of traffic and search engine rankings.
Once you have optimized your Google My Business listing, you can take advantage of the tracking data (provided for free by Google) to see the number of page impressions, clicks, click-to-calls and other user insights. All of this can be used to further improve your SEO efforts.
Google & SEO Are More Important Than Ever.
Don’t ignore the power of Google My Business. While you may be killing it in terms of search engine results, there is always room for improvement. Be sure local customers are finding you by taking advantage of this hugely effective tool.
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