Having success through AdWords requires a lot of moving parts that we constantly need to be on top of. One of those key things is our ad creative, which we are always testing and seeing which one works best compared to others. What is Split testing? Without overcomplicating it, split testing is simply the testing […]
There’s a lot to consider when creating an effective content marketing strategy. There are literally thousands of resources out there that contain millions of different opinions on what might be the best path to marketing success. Serial entrepreneur Jason Calacanis often talks about the qualities that, in his opinion, describe the perfect content product: real-time, fact-driven, visual, […]
Is the Search Engine Results Page (SERP) evolving for the good or bad? Google just recently stopped showing side ads that we were used to seeing and instead placed ads towards the bottom of them page. So now all your organic results are sandwiched between ads. They seem to only be focusing on top and […]
If you aren’t already familiar with the traditional model of the marketing funnel, it’s worth getting to know. The idea of the funnel is that your pool of potential customers grows smaller as it moves toward its first transaction with your business. At the top of the funnel, there are many people who will become […]
Last week we went over the first two segments of Part 1: Content Marketing funnel, this week we will cover the last two segments to fulfill the content marketing funnel. Conversion: The Bottom of the Funnel Finally! All the courting is done and your visitors are ready to turn into customers. Depending on your brand’s style […]
Social Media is an ever changing world. It seems like everyone has a “friend” who is working on a new “game-changing” social platform. But as a business how do you determine where you should spend your time? How do you know where to put your effort, or staff members, time and advertising dollars to work? […]
For many small business owners, managing and syncing all their information on Google+ and Google+ Local was becoming redundant and time-consuming. Google’s response to this is Google My Business. So, what exactly is Google My Business? It’s a centralized place to manage your business across all of Google. How does it Help? Google My Business […]
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Recently at the Google Ads & Analytics Innovations Keynote held on on May 24th 2016, Google released some game changing news to people who are familiar with Adwords and the world of PPC. Without a clear date other than “sometime this year” we will begin to see an increase of text on all our ads. In […]
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The Key to Content Marketing Metrics The single most confusing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? Content marketing has come a long way in the past few years. There are now definite content marketing metrics to answer this question, along with technologies that help […]
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The Key to Content Marketing Metrics In a post last week, I talked about consumption metrics and focused on how it can provide an incredible comprehensive introduction to measuring content effectiveness. Today I will be covering the second key to Content Marketing Metrics, Sharing Metrics. Sharing Metrics answers the question: “Is the content working, and how […]
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