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The Perfect Content Product

There’s a lot to consider when creating an effective content marketing strategy. There are literally thousands of resources out there that contain millions of different opinions on what might be the best path to marketing success. Serial entrepreneur Jason Calacanis often talks about the qualities that, in his opinion, describe the perfect content product: real-time, fact-driven, visual, […]

No more side ads on Google?

Is the Search Engine Results Page (SERP) evolving for the good or bad? Google just recently stopped showing side ads that we were used to seeing and instead placed ads towards the bottom of them page. So now all your organic results are sandwiched between ads. They seem to only be focusing on top and […]

Part 1: The Content Marketing Funnel

If you aren’t already familiar with the traditional model of the marketing funnel, it’s worth getting to know. The idea of the funnel is that your pool of potential customers grows smaller as it moves toward its first transaction with your business. At the top of the funnel, there are many people who will become […]

Part 2: The Content Marketing Funnel

Last week we went over the first two segments of Part 1: Content Marketing funnel, this week we will cover the last two segments to fulfill the content marketing funnel. Conversion: The Bottom of the Funnel Finally! All the courting is done and your visitors are ready to turn into customers. Depending on your brand’s style […]

The Strategy of Social

Social Media is an ever changing world. It seems like everyone has a “friend” who is working on a new “game-changing” social platform. But as a business how do you determine where you should spend your time? How do you know where to put your effort, or staff members, time and advertising dollars to work? […]

What is Google My Business and How Can It Help Your Company?

For many small business owners, managing and syncing all their information on Google+ and Google+ Local was becoming redundant and time-consuming. Google’s response to this is Google My Business. So, what exactly is Google My Business? It’s a centralized place to manage your business across all of Google. How does it Help? Google My Business […]

Content Marketing Metrics: Part 1 – Consumption Metrics

The Key to Content Marketing Metrics The single most confusing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? Content marketing has come a long way in the past few years. There are now definite content marketing metrics to answer this question, along with technologies that help […]

Content Marketing Metrics: Part 2 – Sharing Metrics

The Key to Content Marketing Metrics In a post last week, I talked about consumption metrics and focused on how it can provide an incredible comprehensive introduction to measuring content effectiveness. Today I will be covering the second key to Content Marketing Metrics, Sharing Metrics. Sharing Metrics answers the question: “Is the content working, and how […]

Content Marketing Metrics: Part 2 – Sharing Metrics

The Key to Content Marketing Metrics In a post last week, I talked about consumption metrics and focused on how it can provide an incredible comprehensive introduction to measuring content effectiveness. Today I will be covering the second key to Content Marketing Metrics, Sharing Metrics. Sharing Metrics answers the question: “Is the content working, and how […]