The Perfect Content Product

There’s a lot to consider when creating an effective content marketing strategy. There are literally thousands of resources out there that contain millions of different opinions on what might be the best path to marketing success. Serial entrepreneur Jason Calacanis often talks about the qualities that, in his opinion, describe the perfect content product: real-time, fact-driven, visual, […]

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Part 1: The Content Marketing Funnel

If you aren’t already familiar with the traditional model of the marketing funnel, it’s worth getting to know. The idea of the funnel is that your pool of potential customers grows smaller as it moves toward its first transaction with your business. At the top of the funnel, there are many people who will become […]

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Part 2: The Content Marketing Funnel

Last week we went over the first two segments of Part 1: Content Marketing funnel, this week we will cover the last two segments to fulfill the content marketing funnel. Conversion: The Bottom of the Funnel Finally! All the courting is done and your visitors are ready to turn into customers. Depending on your brand’s style […]

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What is Google My Business and How Can It Help Your Company?

For many small business owners, managing and syncing all their information on Google+ and Google+ Local was becoming redundant and time-consuming. Google’s response to this is Google My Business. So, what exactly is Google My Business? It’s a centralized place to manage your business across all of Google. How does it Help? Google My Business […]

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Is Google Really Optimizing Their Search Engine Results Page?

Recently at the Google Ads & Analytics Innovations Keynote held on on May 24th 2016, Google released some game changing news to people who are familiar with Adwords and the world of PPC. Without a clear date other than “sometime this year” we will begin to see an increase of text on all our ads. In […]

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Content Marketing Metrics: Part 1 – Consumption Metrics

The Key to Content Marketing Metrics The single most confusing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? Content marketing has come a long way in the past few years. There are now definite content marketing metrics to answer this question, along with technologies that help […]

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Content Marketing Metrics: Part 2 – Sharing Metrics

The Key to Content Marketing Metrics In a post last week, I talked about consumption metrics and focused on how it can provide an incredible comprehensive introduction to measuring content effectiveness. Today I will be covering the second key to Content Marketing Metrics, Sharing Metrics. Sharing Metrics answers the question: “Is the content working, and how […]

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Content Marketing Metrics: Part 2 – Sharing Metrics

The Key to Content Marketing Metrics

In a post last week, I talked about consumption metrics and focused on how it can provide an incredible comprehensive introduction to measuring content effectiveness.

Today I will be covering the second key to Content Marketing Metrics, Sharing Metrics.Field-Guide-4-Types-of-Content-Mktg-Metrics

Sharing Metrics answers the question: “Is the content working, and how often is it shared with others?”

Measuring sharing metrics is important for every organization. People share content because it is useful, entertaining, and/or informational. They only share content if its quality reflects well on them, so if your content is earning shares that’s an excellent indication you are producing content your audience wants.

You can only manage what you measure. Setting your content up for success means understanding what you want it to actually achieve before you implement.

Your sharing metrics may include:

  • Likes, shares, tweets, and pins. Sharing tools typically keep track of these, with Google Analytics offering additional insights.
  • Your e-mail provider and Google Analytics can help you track e-mail forwards.
  • Inbound links. Tools such as your blogging software Open Site Explorer, Raven Tools and Majestic SEO simplify how you measure these.

When it comes to tracking sharing metrics for sites, blogs, assets, and social posts, the metrics to keep track of are all pretty similar, but the key metric to track is Social Media Shares. Using a tool like SharedCount or Buzzsumo you can get a unified and consolidated statistic on the number of shares across all networks, regardless of whether the user shared directly via the social media channel, liked or retweeted someone else’s post using a share button on your content.

Stay tuned for part 3 as we take a deeper Look at Content Marketing Metrics, we will be talking about Lead Generation Metrics and how it can be very important for your organization.

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