Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting with the different forms of content that your customers may like to read?
We’d love to help you get there.
The B2C Content Marketing report put together by the Content Marketing Institute found that: while 69% of marketers are creating more content than they were a year ago.
- 69% of marketers are creating more content than they were a year ago.
- 27% have a strategy that is documented.
- 65% of respondents saying they’re better-converting visitors on their websites.
- 62% saying they’re creating more appealing and higher-quality content.
In a post on Distilled, author Hannah Smith talks about the importance of creating content that is goal-driven—that is, what you create should be driven by what you want to achieve. To become effective, marketers have to make the all-important connection between buyers’ goals and relevant content. Without this line of thinking, content marketing is prone to become a hit or miss exercise. Buyers today seek — whether it is explicit or on a subconscious level — information, which informs them how they can achieve their goals.
Producing content into modular parts, can help buyers to achieve different, yet related goals. The important factor here is how your information can enable buyers. Does it allow them to take action towards getting their goals fulfilled?
Content Types and Uses
This is where choosing the correct content format comes into play.
For example, will they recognize a path towards achieving a goal through a simple PDF document or does a video provide more clarity? Once it is clear how buyers use information to fulfill goals, you can set up workflows and processes to ensure your content is aligned with their information needs. This extends to who is most likely to share your information as well as understanding with whom they will share that content with.
Other Content types:
- E-Newsletters can be a good vehicle for promoting articles and brief descriptions with links to articles on your website.
- Key Point- Don’t spam your e-newsletter. Get permission and offer opt-out links at the bottom of every e-newsletter you send out.
- White Paper
- The “Granddaddy” of content, white papers typically 8-12 pages, on issued that require a lot of explanation.
- Key Point- They are perfect for demonstrating thought leadership on issues vital to your buyers.
- Visually, the content is delivered slide by slide or by a live presentation
- Key Point- You benefit twice: first, it is a live presentation; then from people who download the archived event.
- Mobile Application
- These downloadable tools allow users to turn their PDA’s into handy devices that meet their very specific, individual needs.
- Key Point- They should have easy interfaces with social networks such as Facebook or Twitter.
- Information or data visually, in a chart graph, or other form of illustration.
- Key Point- Make your resulting infographic easy to share online for maximum reach and distribution.
Understanding why information is important to audiences involves a sense of which goals your audiences are attempting to accomplish. The way information is delivered and shared can either be of help or be a detriment for buyers when they seek to satisfy their goals.
Here at Netfinity, we ensure the right information and content is being delivered to the right audiences, at the right time, feel free to contact us for a free evaluation.